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The Ultimate Real Estate Agents Goal Setting Guide

December 6, 2021

When setting a goal, be specific about what you want to accomplish. 

It’s one thing thinking about goal setting, and it’s another thing to take action – consistently. So I want you to step into your power and make 2022 your best year ever.

First, let’s think about this as the mission statement for your goal. 

Let’s start with the basics. Here are some questions to consider:

Who 

Consider who needs to be involved in achieving the goal (this is especially important when working on a group project or on a team).

What 

Think about precisely what you are trying to accomplish, and don’t be afraid to get very detailed.

When 

You’ll get more specific about this question under the “time-bound” section of defining SMART goals, but you should at least set a time frame.

Where 

This question may not always apply, especially if you’re setting personal goals, but identify it here if there’s a location or relevant event.

Which 

Determine any related obstacles or requirements. This question can be beneficial in deciding if your goal is realistic. For example, if the goal is to open a baking business, but you’ve never baked anything before, that might be an issue. 

Why 

What is the reason for the goal? What will happen if I do it? What will happen if I don’t do it?

What Are SMART Goals?

S – Specific

When setting a goal, be specific about what you want to accomplish. Think about this as the mission statement for your goal. This isn’t a detailed list of how you’re going to meet a goal, but it should include an answer to the popular ‘w’ questions:

  • Who – Consider who needs to be involved to achieve the goal (this is especially important when you’re working on a group project).
  • What – Think about exactly what you are trying to accomplish and don’t be afraid to get very detailed.
  • When – You’ll get more specific about this question under the “time-bound” section of defining SMART goals, but you should at least set a time frame.
  • Where – This question may not always apply, especially if you’re setting personal goals, but if there’s a location or relevant event, identify it here.
  • Which – Determine any related obstacles or requirements. This question can be beneficial in deciding if your goal is realistic. For example, if the goal is to open a baking business, but you’ve never baked anything before, that might be an issue. As a result, you may refine the specifics of the goal to be “Learn how to bake in order to open a baking business.”
  • Why – What is the reason for the goal? When it comes to using this method for employees, the answer will likely be along the lines of company advancement or career development.

M – Measurable

What metrics will you use to determine if you meet the goal? This makes a goal more tangible because it provides a way to measure progress. If it’s a project that will take a few months to complete, then set some milestones by considering specific tasks to accomplish.

A – Achievable

This focuses on how important a goal is to you and what you can do to make it attainable and may require developing new skills and changing attitudes. The plan is meant to inspire motivation, not discouragement. Think about accomplishing the goal and if you have the tools/skills needed. If you don’t currently possess those tools/skills, consider what it would take to attain them.

R – Relevant

Relevance refers to focusing on something that makes sense with the broader business goals. 

T – Time-Bound

Anyone can set goals, but if it lacks realistic timing, chances are you’re not going to succeed. Providing a target date for deliverables is imperative. Ask specific questions about the goal deadline and what can be accomplished within that time period. For example, if the goal will take three months to complete, it’s useful to define what should be achieved half-way through the process. Providing time constraints also creates a sense of urgency.

Ok, let’s keep going! 

Here are some specific steps that you can start to do today to get the energy going in your business:

  • Establish and maintain contact with ten B2B sources of referrals – lawyers, builders, interior designers, etc.
  • Find a powerful CRM, and consistently use it.
  • Get back in touch with 20 past clients whom you may have neglected to maintain relationships with.
  • Mail one informative real estate digital newsletter per month maintain contact, stay top-of-mind, establish yourself as an information source and build loyalty with existing clients.
  • Create or find and then practice real estate scripts that will enable you to comfortably and effectively request referrals.

Know your Numbers

Get a worksheet to track your numbers and know:

Brokerage Splits

Estimated Listing Costs

Estimated Buyer Costs

Additional Expenses: marketing, events, board dues, insurance, etc

Persistence is at the heart of every successful person, and while it may seem difficult to stay on track, it’s important to stick with it to see your hard work pay off! 

You’ve probably heard of the 10,000-hour rule, which was popularized by Malcolm Gladwell’s blockbuster book “Outliers.” As Gladwell tells it, the rule goes like this: it takes 10,000 hours of intensive practice to achieve mastery of complex skills and materials, like playing the violin or getting as good as Bill Gates at computer programming.

Imagine you were able to skip the 10,000 hours and model our real estate success in less than two years? 

We’re looking for licensed agents who are interested in working with buyers, sellers and selling pre-construction condos. If you can speak a second language like Cantonese, Farsi, or Punjabi – that’s a bonus! 

If you’re interested in working in Toronto and the GTA, keep reading!

If you have excellent communication skills with a high degree of motivation, you’ll be a great fit.

You’ll get access to proven systems, processes, and 30+ years of knowledge!

Being part of our team means you’ll have opportunities to brainstorm with other successful agents and our experienced leadership team.

Stop wasting your time struggling to figure things out by yourself. Instead, give me, Sunny Sharma a call today at 416-566-2850 to learn more about this life-changing opportunity!

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